iStock; Rebecca Zisser/BI
It's weird to think about walking into a fast-food restaurant without knowing how much your burger and fries combo will cost you. It may also be the future.
Wendy's has sparked some pretty understandable outrage after announcing it's going to start experimenting with surge pricing next year — in essence, changing the price of various menu items based on demand and the time of day. The chain is spending $20 million to outfit all its US restaurants with digital menu boards, which executives said would allow locations to play it a little faster and looser with menu selections and prices.