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Icon of the Seas' water park
Jason Liberty, Royal Caribbean Group's president and CEO, said Icon of the Seas has "Instagrammable moments" that generate "FOMO" from guests' friends and family, in turn driving more bookings.

Brittany Chang/Business Insider

  • Royal Caribbean Group's CEO said its new Icon of the Seas was designed to have "Instagrammable moments."
  • Guests' social media posts create "FOMO" that helps drive bookings, he said. 
  • I sailed on the new mega-ship in January and saw just how social media-friendly the mega-ship was. 

If you've been jealous of all the cruisers sailing on Royal Caribbean's new, wildly popular Icon of the Seas ship, you're not alone.

Tags
Travel, Transportation, icon-of-the-seas, royal-caribbean, royal-caribbean-group, cruise-industry, Cruise, Instagram
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Royal Caribbean's CEO said its massive new ship was designed for Instagram. I s…