Temu dropped tens of millions of dollars on its flurry of Super Bowl ads — and its big spending may pay off

• Temu's Super Bowl ads sparked a surge in online searches despite recent downturn among users. 
• The e-commerce company splurged on three spots during Sunday's big game. 
• The advertisement campaign comes as Temu seeks to win US users and sales. 

Temu was the talk of the town on Monday after its ambitious Super Bowl advertising campaign sparked a flurry of online queries about the Boston-based, Chinese-owned e-commerce company.