Temu is trying to win over America. Good luck.

• Get ready to see a whole lot more of Temu.
• The Chinese-owned marketplace spent millions of dollars on ads during the Super Bowl.
• It's a sign that Temu is gearing up to win over as many American consumers as possible.

Taylor Swift may have scrambled all the way from Tokyo to see boyfriend Travis Kelce play at the Super Bowl, but even that show of support didn’t earn her as much airtime as Temu.