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- Uber CEO Dara Khosrowshahi confirmed "the Taylor Swift effect" in a recent interview.
- Khosrowshahi said that local Uber teams plan specifically for her when she comes to town.
- Uber joins companies that have weighed in on Taylor Swift's economic impact.
Yes, "the Taylor Swift effect" is real.
Just ask Uber's CEO.
"Uber definitely ups its game for Taylor when she comes to town," Uber CEO Dara Khosrowshahi said in a Wednesday interview on CNBC's "Squawk Box."