Tech Insider
walmart shopper
Walmart's typical shopper in the US is a white woman between 60 and 78 years old, who is married and living in the suburbs, Numerator found.

REUTERS/ Kevork Djansezian

  • Walmart has about 4,600 locations in the US and made over $648 billion in sales last year.
  • The company also has among the highest customer loyalty for leading retail brands.
  • Walmart's average customer is a white baby boomer who owns her home and earns less than $80K per year.

Each week, 255 million customers visit Walmart's 10,500 stores across the US and 18 countries.

Tags
Retail, walmart, typical-shopper, customer-data, Numerator
Source
Walmart's average customer is a suburban baby boomer who spent $3,578 there las…