A Wendy's Double Stack cheeseburger
Wendy's dynamic pricing will change featured items and offer discounts at different times.
  • Wendy's is walking back suggestions it will start surge-pricing burgers and fries.
  • On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing."
  • Wendy's later said its dynamic pricing wouldn't raise prices and would only offer discounts. 

Wendy's on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.