Why looking for a job can feel like looking for a date

• Searching for a job or romance can often feel oddly similar, several people told Business Insider.
• It seems easy to apply for a job or show interest in someone. But the next step can be harder.
• With either a job or a potential lover, "you can build a fantasy," one man told BI. 

If only you could find the one. 

Maybe it's a romantic partner. Maybe it's a job you love. Maybe looking for either feels kind of… the same. 

Whether it's clicking the "Easy Apply" button on LinkedIn or swiping right on Bumble or Tinder, the simplicity means that many employers and relationship-seekers can feel awash in choice. And that's where the trouble often starts.