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- Zyn has been making the rounds on social media, and it shows — business was booming in 2023.
- Shipments of the nicotine pouches were up 62% year-over-year in the US.
- Medical experts warn nicotine can be addictive and have harmful effects.
Zyn saw massive growth in the US last year.
Nearly 385 million cans of the flavored nicotine pouches shipped in the US in 2023, up 62% year-over-year, according to an earnings report released Thursday by Philip Morris International, which owns Zyn's manufacturer, Swedish Match.