Amazon's average customer is a white Gen X woman who spent $2,662 there last year

• Amazon has 1,363 e-commerce facilities in the US and more than 1.5 million workers around the world.
• Eight in 10 US shoppers are Amazon customers, and they place an average of 72 orders per year.
• Amazon's average customer is a white Gen X woman who earns about $60K per year and spends $2,662.

Amazon sells stuff online. Maybe you've heard of it.

The ecommerce giant is the second-largest retailer in the world after Walmart, making net product sales of nearly $255.9 billion in 2023.