Matt Harrison Clough for BI
When Jeff Peticolas was a boy, he wondered how his dad could stomach owning Japanese cameras. Sam Peticolas had survived Pearl Harbor. He'd flown 52 missions against Imperial Japan. He'd nearly drowned after crashing a B-17 into the Pacific and received two Purple Hearts. What was he doing using products like Nikon that were made by his former enemy? Jeez, those are the guys who were shootin' at you, Peticolas thought, and here you are buying their stuff.