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- Instagram launched Reels a few years ago, its own short-form video platform to compete with TikTok.
- Users can watch reels on Instagram's Reels tab, Explore page, and in their own feeds.
- Instagram later announced it would publish virtually all video posts under 15 minutes as reels.
Reels, Instagram's short-form video platform designed to rival TikTok, has become a key driver of both Instagram and Meta's growth since its rocky launch in 2020.