A person sits outside McDonald's on the Upper West Side on May 28, 2021 in New York City.
McDonald's customers are using loyalty apps to get deals.
  • More diners are using restaurant loyalty apps to get cheap or free food.
  • One customer told BI his family compares fast-food apps and orders "whatever's the cheapest."
  • McDonald's said loyalty-platforms sales more than tripled in three years. At Starbucks, its app accounts for 30% of transactions.

Diners are turning to fast-food loyalty apps for cheaper meals as years of price hikes catch up with customers.