Tide
- Tide is launching a new laundry detergent product in "tile" form.
- Tide evo arrives as Tide's long-dominant Pods face criticism about water pollution.
- The fabric tiles don't have "unnecessary liquid and fillers," Tide said.
Popular but polarizing Tide Pods could soon be a product of the past.
On Friday, Tide parent company Procter & Gamble unveiled a new laundry detergent product called "tiles" at the South by Southwest festival.
Tide evo — as the white squares have been branded — will launch next month in Colorado before a nationwide rollout later this year.
Tide said it "listened to consumers' voices" in developing the tiles, which come in recyclable paper packaging.