Michele Sobel painting on a bag at Bloomingdale's
Michele Sobel painting on a bag at Bloomingdale's.
  • Michele Sobel's full-time business involves painting designs on clients' bags and other items.
  • Sobel, who sees painting as a friend who's always been there, used to sell art while working in news.
  • Her business has seen gross sales almost double from 2022 to 2023.

Michele Sobel said painting has always been like a good friend.

"It's been something that I've just kept by my side," she told Business Insider. "It's an unconditional love."

She's been painting since childhood, and went on to turn that passion into a side hustle and now her full-time business.