view of icon of the seas cruise ship
Royal Caribbean International is increasingly targeting multigenerational families. Its new world's largest cruise ship, the Icon of the Seas, is a "great example" of this, the cruise line's president and CEO told investors in February.
  • Royal Caribbean has been increasingly targeting multigenerational families.
  • The cruise line's president and CEO said its new Icon of the Seas megaship is a "great example."
  • I went on the world's largest cruise ship and saw how it could appeal to younger and older guests.

Royal Caribbean has a secret to its smashing success.