A Jeff Bezos-backed startup and Oscar Mayer want to charge you a lot more for a meatless hot dog than a meaty one

• The hot-dog giant Oscar Mayer is entering the plant-based industry with vegan hot dogs and sausages.
• Bloomberg reported that they'd probably cost 40% to 60% more than the brand's traditional hot dogs.
• Lowering on-the-shelf prices has been a persistent challenge for plant-based-meat makers. 

Oscar Mayer is entering the plant-based-meat category — but choosing the vegan option is going to cost you.