Michael M. Santiago/Getty Images; Jenny Chang-Rodriguez/BI
- Nicotine pouches are finding an audience with people who view them as a healthier alternative to other products.
- Five men with prior nicotine or tobacco use habits told BI they use Zyn to help them focus.
- "If I need to work on something that's a little bit more important than other things — like it's just a part of the routine," one said.
At a prior job, Clay Coomer would sometimes see a colleague in the hallway and have a quick exchange.
"He would be like, 'Hey, you need one?'" Coomer told Business Insider.