In an ocean of white data, this founder is trying to make AI less biased. Just don't call it 'BlackGPT.'

• John Pasmore founded Latimer, a startup that's weaving Black data into AI model outputs.
• He's building partnerships with HBCUs and Black media producers.
• Esther Dyson was the first outside investor in Latimer. 

On a recent cold, rainy afternoon in downtown Brooklyn, I met John Pasmore, the CEO of AI startup Latimer.

He's a Black founder who is trying to accomplish something that seems almost impossible these days: Making AI less biased. Just don't call it "BlackGPT." He's not a fan of the moniker, which has somehow attached itself to his project.