Parents bought way fewer toys last year — except for 1 classic

• Despite the "most negative toy market in 15 years," Lego said consumer sales grew 4% last year.
• The Danish toy icon outperformed competitors like Mattel and Hasbro.
• Toys are cheaper than ever, much to the chagrin of millennial parents.

It turns out people still love Lego.

It's a brutal climate for toymakers, but Lego said it outpaced the market in 2023, with consumer sales growing 4%.