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- Theme parks are the latest industry to implement a form of surge pricing.
- Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic pricing" at its top attractions.
- Wendy's drew backlash and quickly walked back its announcement about exploring dynamic pricing.
If you're planning a visit to Legoland, you might want to first consider if it's going to be a busy weekend — it could end up costing you.