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Ryan Waniata/Business Insider
For years, Vizio ruled the value-TV roost, offering bang-for-your-buck performance that the competition simply couldn't match. Then TCL and Hisense stepped in, crafting affordable TVs with killer picture quality and simple interfaces via partnerships with brands like Roku and Google. The fierce competition helped usher in a new era of high-quality home viewing on the cheap, and the upstarts became the value brands to beat.