Luke Skywalker Star Wars
A 2003 broadcast of the original Star Wars trilogy in Chile took a novel approach to advertising.
  • The Force is with Chilean beer brand Cerveza Cristal.
  • In 2003, the brand edited ads into a broadcast of the Star Wars trilogy. Now they've gone viral.
  • Sure, it looks tacky, but it did win a prestigious ad award at the time.

The latest brand getting attention on social media isn't Stanley — it's a South American beer creatively edited into a Star Wars broadcast 20 years ago.

On X, formerly known as Twitter, users started sharing clips from the original Star Wars trilogy last week.

The clips look normal — until a bottle or can of Cerveza Cristal beer suddenly appears in the shot.