Jyotsna Bhamidipati for BI
This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries.
Nearly four years ago, at the start of the pandemic, Bouchaine Vineyards in Napa, California, needed a new business strategy.
The company's president and winemaker, Chris Kajani, wanted to stay connected with customers and distributors amid shutdowns and social-distancing practices.