X is fishing for more creators. Some won't bite.

• X has been trying to lure more creators to host on the platform through its ad-revenue program.
• But one survey found that only 5% of creators wanted to use X as their main platform.
• The Wall Street Journal reported that some creators were concerned with X's ad business and payouts.

Some creators remain reluctant to host their content on X after more than a year under Elon Musk's stewardship, citing concerns about the platform's ability to lure advertisers and unpredictability around ad-revenue payments, The Wall Street Journal has reported.