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- In 2016, Amazon launched a private-label brand, Wickedly Prime, to compete with Trader Joe's.
- The company hired a former senior manager at Trader Joe's snack division, per WSJ.
- The employee was hounded for data on Trader Joe's best-selling snacks and margins for each product.
An Amazon team that was developing the online giant's private-label food brand, Wickedly Prime, repeatedly pressured an ex-Trader Joe's senior manager for data that could help the company compete with the popular grocer, The Wall Street Journal reported.