A Louis Vuitton store
  • Luxury powerhouse LVMH is investing billions in real estate, The Wall Street Journal reported.
  • The company's strategy involves purchasing older properties and creating new city centers.
  • The company spent $2.1 billion last year acquiring properties in Paris ahead of the Olympic games.

Louis Vuitton Moët Hennessy, the brand behind some of the most well-known names in fashion, wines, and spirits, is reshaping older neighborhoods across the globe into luxury plazas and shopping centers.