elon musk in front of a red Tesla
Elon Musk is CEO of Tesla.
  • Elon Musk's antics could be having a negative effect on Tesla's prospects.
  • Analysts have linked Tesla's dwindling appeal with Musk's polarizing reputation.
  • Data provided to Reuters by one firm found there were now fewer potential buyers of Teslas in the US.

Elon Musk's reputation appears to be turning some people off Tesla.

Analysts are concerned that the Tesla CEO's inflammatory political and personal views are pushing away potential EV buyers, at a time when the sands are shifting for the electric vehicle market.