How landlords use algorithms to jack up your rent.
Big-time apartment owners have a secret weapon: a software that helps property managers to help them set rents and juice their profits

Landlords have a lot of built-in leverage over renters. Moving is a pain, so tenants are more likely to accept rent hikes. Developing new apartments is expensive and time-consuming, which makes it tough for competitors to enter the market. Even during shaky periods for the economy, rents tend to hold steady or even climb — people still need to live somewhere.