Lego is cashing in big time on its adult fan base, doubling its revenue in the last decade

• Lego is cashing in on adult fans buying high-priced Lego sets.
• The $850 Millennium Falcon set is part of how Lego doubled its revenue in a decade.
• Other toy companies are also rebranding kids products for adult audiences and seeing hefty returns.

Big kid fans mean big kid prices.

Lego knows that and is cashing in on its base of adult fans willing to dish out hundreds of dollars on elaborate sets.