Irene Jiang / Business Insider
- McDonald's is bringing back bagel breakfast sandwiches to California restaurants.
- The popular menu item, plus a $15 million ad buy, could boost sales by 10%, according to Bloomberg.
- Franchisees have said price increases alone won't cover the cost of California's new fast food wage.
California's newly enacted fast food wage hike is already having an effect, though not one lawmakers likely had in mind when writing the law: bagels are back at McDonald's in the state.