Meta's Threads app: The text-based social media platform from Instagram trying to replace X

• Meta launched a new microblogging app called Threads in July 2023.
• Threads is a clear rival to X, formerly known as Twitter, but is seen as a more brand-safe option.
• Threads had a highly successful launch, but usage tapered off until Meta added new features.

Meta launched a social networking venture called Threads in July 2023, leveraging Instagram's audience to build a new microblogging site to compete with X, formerly known as Twitter.

Here's everything you need to know about the latest addition to Meta's line-up.