Elon Musk
Elon Musk.
  • The rules are always a little different for Elon Musk.
  • The Tesla CEO keeps it cool and keeps investors on his side.
  • Despite his track record, Musk's promises still carry weight.

Once again, Elon Musk managed to buck expectations this week when the company's stock soared despite dismal earnings results.

Tesla quelled weeks of investor angst with Musk's word on two important future products: a long-awaited affordable model and the eventual activation of a self-driving ride-hailing fleet.