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Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after a 17-10 victory against the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland
Taylor Swift hugs Travis Kelce while wearing a TNT bracelet.

Rob Carr/Getty Images

  • When Taylor Swift wears a brand's clothing, the seller can see a surge in interest from fans.
  • A fashion reporter said Swift's mixing of designer and affordable items boosted her relatability.
  • Swift's fashion choices provide a boom but also pose challenges for small businesses.

A few months ago I was on Instagram getting ready to buy a dress.

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economy, economy, taylor-swift, taylor-swift-travis-kelce, taylor-swift-style, eras-tour, taylor-swift-eras-tour
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What happens when Taylor Swift wears your brand? One business reached its month…