a gen x millennial couple buying something online
  • HENRYs are high earners but not rich yet.
  • On average, HENRYs are white Gen Xers, and a good chunk of them are also DINKs.
  • While HENRYs hold financial assets and earn substantial wage income, many carry debt.

Just because someone makes six figures doesn't mean they have a high net worth — or vice versa.