Kyusung Gong/AP
- David Beckham is partnering with AliExpress this summer.
- Beckham will be the face of the "Score More" campaign running alongside the UEFA Euro 2024.
- Alibaba's competitors have also made big investments in their global audiences this year.
AliExpress, the international e-commerce site owned by Alibaba, is bringing on soccer star David Beckham as a brand ambassador.