Tim Cook
Analysts and fans alike anticipate Apple will make generative AI announcements at WWDC in June.
  • Apple plans to implement generative AI into its virtual assistant Siri, NYT reported.
  • Apple reportedly wants the AI Siri to be able to chat, summarize texts, and do existing tasks better.
  • The report comes amid fears that Apple is lagging behind competitors when it comes to gen AI.

Siri is getting a generative AI makeover, according to a new report.

Apple plans to bring generative AI to its virtual assistant, The New York Times reported Friday. The initiative reportedly came about after two Apple executives tested ChatGPT for weeks and the company realized Siri didn't compare favorably.