- China's EV makers are packing their vehicles with high-tech extras in an attempt to woo customers.
- Auto execs and experts say Chinese customers want their cars to be more "intelligent."
- The likes of BYD and Xiaomi are doubling down on autonomous driving and smart features in response.
China's legion of EV companies are facing an increasingly brutal fight for customers — and many are packing their vehicles with high-tech features to woo drivers who increasingly want "intelligent" vehicles.