The Wall Street bull about to eat a Red Lobster logo
Sure, Endless Shrimp turned out to be a horrible idea, but the problems at Red Lobster are much deeper than one bad promotion.

With the chain on the verge of bankruptcy, it has become abundantly clear that Red Lobster letting customers eat all the shrimp their hearts desire was not a great business idea. It's also not the reason the restaurant is in a deep financial mess.