Two café owners wearing aprons sit at a table with a laptop and piles of paper.
Google Business Profile, formerly known as Google My Business, lets business owners create profiles to reveal details about their services.
  • Google Business Profile lets owners control how their business appears in Google search results.
  • Google Business Profile is completely free, and caters primarily to smaller local establishments.
  • Business owners can add images, contact information, descriptions of services, reviews, and more.

Ever wonder why certain businesses pop up on Google Maps while others don't show unless you search for them specifically? Or why some businesses pop in search results up with all their relevant information, such as operating hours and the phone number, crisply displayed?