Getting started with Google Ads, Google's advertising service once known as AdWords: What it is, how much it costs

• Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years.
• Google has offered paid advertising on its search engine and other platforms since the year 2000.
• Google Ads uses a "pay per click" model where you pay a fee to Google when users click on your ads.

Google Ads is Google's advertising platform that businesses, brands, influencers, nonprofits, and anyone else willing to shell out some cash can use to place advertisements on various corners of the world wide web.