A smartphone opened to Google's search engine shows a list of trending searches. A blurred Google Chrome logo is in the background.
Google Trends lets you look up data on search terms and topics — including when and where the terms are most popular.
  • You can use Google Trends to understand how often people search for certain terms or topics.
  • Google Trends lets you customize search data by region, time period, category, and type of search. 
  • You can also compare search terms to see how each fares among different audiences.

Have you ever wondered how something became viral on social media? Or whether people in your state are actually excited about the latest iPhone? 

Google Trends allows you to search, track, and compare Google search terms and topics over a period of time and by location.