I visited Walmart and found over 25 products that show how the retail giant is trying to win over wealthier customers

Walmart is the biggest grocery retailer in the US, and the category represents 60% of the company's sales. Not only do they carry a full selection of produce, a lot of it is certified organic.

Naked juices can be found at many different stores, but wherever you find them, they aren't cheap. The per-ounce price is almost twice that of regular Tropicana orange juice.

Some of Walmart's in-house brands are pretty eye-catching, like these extra large take-and-bake pizzas that have a pound of high-quality toppings.

There have been stretches where my household will go through a pack or two of Rana a week. The freshness of the pasta enhances an otherwise basic dinner.

Sam's Choice brand is another private label offering from Walmart, which ranks on par with Costco's popular Kirkland Signature brand.

Any bird that's not a regular chicken or turkey counts as fancy in my book, since it likely requires some special preparation to get right.

I haven't tried any of these drinks, but Tazo teas are usually a hit, and the others look appealing.

Opinions may vary on whether Newman's Own counts as "fancy," but the products have a long-standing and well-earned reputation for quality.

Next to the Newman's Own pasta sauces are a broad selection of Rao's, which sell like mad at Costco. Rao's recipes are based on one of New York's most beloved restaurants. The sauce brand was acquired by Campbell's last year.

After rebranding from Angie's Kettle Corn, Boom Chicka Pop has exploded in popularity in the healthy snack category.

There was a time when La Croix was the only sparkling water brand with interesting flavors. Now, a variety of brands have entered the market.

Water enhancers are another fast-growing product category, and Liquid IV is a popular one also sold at Costco and Target.

Health-conscious parents on-the-go can also find organic juice and milk in single-serving portions.

I didn't take the time to inspect each offering on the wall of oil, but there was a surprising amount of variety where I would have expected to see maybe two or three choices.

Yes, there are fancier ice creams than Ben & Jerry's, but they still rank as premium in my book. As for Van Leeuwen, the brand occasionally makes news for creating really odd flavors, like Ranch, that are sold exclusively at Walmart.

Meatless Mondays are within reach with plenty of plant-based protein options in the frozen section.

Like olive oil, a store's butter selection is a chance to shine, and once again, I was surprised to see four upscale butter brands next to the more conventional offerings.

Nutpods started as a home-based business before winning Amazon's small business of the year award. The plant-based coffee creamer is now in a wide range of grocery stores across the US.

There were several upscale yogurt options, including Chobani and Noosa.

As a parent of toddlers, I'd say Walmart does quite well when it comes to children's clothing. This offering from Gerber is made from a special viscose fiber, and Garanimals clothes hold up remarkably well to playground use.

Jessica Alba's Honest makes a point to keep unnecessary chemicals out of its health and beauty products.

Walmart sells a lot of TVs, especially from its in-house tech brand Onn. As flat panel screens become increasingly similar, a 70-inch smart TV for less than $400 stands out.

Rtic is right up there with Yeti in the ultra-rugged cooler department. In other words, this is about as cold and tough as it gets.

From launching as a direct-to-consumer startup almost a decade ago, Quip is now offering its clever toothbrushes at major retailers like Walmart and Target.

These fancy gummy vitamins always catch my eye at Target.

Mineral sunscreen for $14 seems straight out of Whole Foods.

Of course, the big grocery news this week is the Bettergoods brand, which takes a few cues from competitors like Whole Foods, Trader Joes, and Target. Walmart says it has over 300 items arriving this year, with most costing less than $5.