Dominick Reuter in front of a Walmart.
I visited my local Walmart Supercenter to find which premium items the retailer now carries.
  • Walmart primarily focuses on delivering ultra-low prices, which sometimes means lower quality.
  • However, the retailer plans to stock more premium items to attract wealthier shoppers.
  • I visited Walmart to see which fancy brands and products it already carries.

There's a reason "Save money" comes before "Live better" in Walmart's well-worn motto.

The Bentonville-based retail giant's primary focus since day one has been to drive down costs and offer rock-bottom prices. Before 2007, its motto was "Always low prices."

The strategy has served it well, even if there are sometimes necessary compromises regarding product quality.