iStock; Rebecca Zisser/BI
- Steven Piluso, 52, has worked for many years as a marketing operations and strategy consultant.
- He says the initial social contract that created loyalty to jobs was broken by the employers, not employees.
- To fix the problem, companies should focus on giving Gen Z and millennials benefits that matter to them.
As a marketing executive and a strategy, management, and operations consultant for two decades, I've heard and read a lot about employee loyalty. The blame seems to always fall on the (perceived) fickle and selfish nature of millennials and Gen Z, thought to be self-centered and loyal only to themselves.