Tax Policy Associates/Business Insider
- A think tank hid a free bottle of wine in its website's terms and conditions.
- They aimed to see if anyone actually reads privacy policies. It took three months to be claimed.
- Tax Policy Associates founder Dan Neidle said it was a "childish protest" at the need for privacy policies.
It might just be worth reading those T&Cs after all.
In February, UK think tank Tax Policy Associates snuck a tempting offer into one of the clauses on its website's terms and conditions, to see if anybody would actually notice.
"This website uses cookies so it remembers your name if you leave a comment. You can reject them if you like," the privacy policy read. "We will send a bottle of good wine to the first person to read this."