An OpenAI rival says its new AI model is not only cheaper to run than GPT-4, but it's also more useful

• Cohere unveils fine-tuned AI model it says outperforms GPT-4 on some tasks. 
• The model is also cheaper to run, costing up to 15 times less than larger AI systems. 
• Cohere is betting on cheaper, business-focused AI as it tries to compete with OpenAI and Anthropic.

OpenAI rival Cohere has unveiled an updated AI model it says is more useful and cheaper to run than GPT-4.

The AI startup says it is rolling out the ability to fine-tune its Command R AI model, allowing it to outperform larger models like GPT-4 in some use cases while costing up to fifteen times less to operate.