Jeff Bezos poses with a book in an Amazon warehouse in Seattle, Washington, on January 1, 1997.
Jeff Bezos poses with a book in an Amazon warehouse in Seattle, Washington, on January 1, 1997.
  • Jeff Bezos' public image has changed a lot in the 30 years since he started Amazon.
  • The billionaire has shed his boring business attire and experienced a fashion glow-up.
  • Here's a closer look at the evolution of his style and persona over the years.

Jeff Bezos is in his "mob chic" era, but it wasn't always this way.