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- Robinhood CEO Vlad Tenev explained the app's name choice in a recent podcast interview.
- When first presented, half of the company feared it would push wealthier customers away.
- Tenev says the name is effective at capturing attention, even if it sparks debate.
Robinhood CEO Vlad Tenev knows that the company's name is somewhat controversial — but that's part of the point.
Tenev said in an episode of "The Logan Bartlett Show" posted on Friday that he wanted the name to be disruptive and go against the traditional norm of other financial companies.