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- Elon Musk just took the next step in rebranding Twitter as X.
- Twitter.com now redirects to the X.com domain.
- Musk has had a fascination with using the letter X for his businesses dating back to at least 1999.
Social media users trying to access Twitter may notice something different today: Typing in Twitter.com now redirects to the X.com domain.
Platform owner Elon Musk confirmed the change in a post early Friday morning, saying, "All core systems are now on X.com."