What is Google Lens? How to use Google's image recognition to identify objects with your Android or iPhone camera

Thu, 05/30/2024 - 04:40

A smartphone using Google Lens focuses in on the Google search engine homepage. — Google Lens is Google's image recognition technology that can help you identify things like products, locations, or other objects.
Jakub Porzycki/NurPhoto via Getty Images

Google Lens uses image recognition to identify landmarks, plants, animals, and more.
Google Lens also facilitates reverse image searches and can translate text.
Google Lens is available as a standalone app for Android users and incorporated as a feature in other Google-owned apps.

Google Lens is a tool that uses Google's image recognition technology to help you navigate the real world.

It can help you recognize a brand logo, pinpoint a location, figure out who someone is, identify a product, and so much more. It's useful, fun, and almost unnervingly effective to implement.